Kharashka suuq-geynta ee kooxda safarka ee khadka tooska ah ayaa sii waday kor u kaca rubuci labaad, in kasta oo ay jiraan calaamado kala-duwanaanshaha kharashka si dhab ah loo qaatay.
Maalgelinta iibka iyo suuqgeynta ee kuwa jecel Airbnb, Booking Holdings, Expedia Group iyo Trip.com Group ayaa kordhay sannadba sanadka ka dambeeya rubuci labaad. Kharashka suuqgeynta ballaaran, wadarta $ 4.6 ee Q2 marka la barbar dhigo $ 4.2 bilyan sannadkii, waxay u adeegtaa sida cabbirka tartanka adag ee suuqa iyo dhererka wakaaladaha safarka ee internetka waxay sii wadaan inay ku riixaan macaamiisha inay galaan marinka ugu sarreeya.
Airbnb waxay ku bixisay $573 milyan iibka iyo suuqgeynta, taasoo ka dhigan qiyaastii 21% dakhliga iyo ilaa $486 milyan rubuci labaad ee 2023. Intii lagu guda jiray wicitaankeeda dakhli rubuc-biloodle ah, sarkaalka dhaqaalaha Ellie Mertz ayaa ka hadlay kororka korodhka suuqgeynta waxqabadka wuxuuna sheegay in shirkaddu ay ilaalinayso "waxtarka aad u sarreeya."
Goobta hoyga ayaa sidoo kale sheegtay inay rajaynayso korodhka kharashka suuq-geynta si uu uga sarreeyo korodhka dakhliga ee Q3 iyada oo ay u muuqato inay ku fidayso dalal cusub, oo ay ku jiraan Colombia, Peru, Argentina iyo Chile.
Dhanka kale, Booking Holdings, ayaa soo warisay wadarta kharashka suuq-geynta ee Q2 ee $1.9 bilyan, in ka yar sannadkiiba $1.8 bilyan oo ka dhigan 32% dakhliga. Madaxweynaha iyo maamulaha Glenn Fogel ayaa iftiimiyay istaraatiijiyadeeda suuqgeynta warbaahinta bulshada inay tahay hal goob oo shirkadu ay kordhinayso kharashaadka.
Fogel waxa kale oo uu taabtay kororka tirada socotada firfircoon oo uu sheegay in dadka safarka ah ee soo noqnoqda ay si xawli ah u korayaan si xawli ah oo loogu talagalay Boos-dhigista.
"Marka la eego habdhaqanka ballan-qaadka tooska ah, waxaan ku faraxsanahay inaan aragno in kanaalka ballan-qaadka tooska ah uu sii socdo si ka dhaqso badan habeenkii qolka ee lagu helo kanaalada suuq-geynta ee lacagta ah," ayuu yidhi.
Kooxda Expedia, kharashka suuq-geynta ayaa kordhay 14% ilaa $ 1.8 rubuci labaad, taas oo ka dhigan waqooyiga 50% dakhliga shirkadda, ilaa 47% ee Q2 2023. Madaxa maaliyadda Julie Whalen ayaa sharraxay in ay hoos u dhigtay kharashaadka suuq-geynta sannadkii hore markii ay dhammaysay shaqada tikniyoolajiyadeeda oo ay billowday barnaamijka daacadnimada Hal Furaha. Shirkaddu waxay sheegtay in tallaabadani ay ku dhufatay Vrbo, taas oo macnaheedu yahay "kor u kaca la qorsheeyay ee kharashka suuq-geynta" ee sumadda iyo suuqyada caalamiga ah sanadkan.
Wicitaan dakhli, maamule Ariane Gorin wuxuu sheegay in shirkadu "ay qaadanayso qaliin lagu aqoonsanayo darawalada dabeecadaha soo noqnoqda marka lagu daro daacadnimada iyo isticmaalka app-ka, haddii ay gubayso Hal Casho ah ama qaadashada agabka karti u leh sida saadaasha qiimaha."
Waxay intaa ku dartay in shirkadu ay eegayso fursado dheeraad ah si ay "macquul ugu samayso kharashka suuq-geynta."
Kooxda Trip.com ayaa sidoo kale kor u qaaday iibkeeda iyo kharashkeeda suuq-geynta ee Q2 iyada oo OTA-ku salaysan Shiinaha ay ku maal-galisay $ 390 milyan, 20% boodi sannadkiiba. Tiradu waxay ka dhigan tahay 22% dakhliga, shirkadduna waxay kor u qaadday kor u qaadista waxqabadyada dhiirrigelinta suuq-geynta si ay "kor u qaaddo kobaca ganacsiga," gaar ahaan OTA-ga caalamiga ah.
Iyada oo ka tarjumaysa istaraatiijiyada OTA-yada kale, shirkaddu waxay sheegtay inay sii wadato "inay diiradda saarto istaraatiijiyadeena koowaad ee mobilada." Waxa ay intaa ku dartay in 65% wax kala iibsiga ee madal caalamiga ah ee OTA ay ka yimaadaan mobaylada mobaylada, taas oo ku korodhay 75% Aasiya.
Intii lagu guda jiray wicitaanka dakhliga, madaxa maaliyadda Cindy Wang ayaa sheegay in mugga wax kala iibsiga ee kanaalka mobilada uu "naga caawin doono inaan yeelanno awood xoog leh, gaar ahaan iibka [iyo] kharashyada suuqgeynta muddada fog."
Waqtiga boostada: Sebtembar-06-2024
