Ragga Safarka Online-ka ah waxay ku faanaan Bulshada, Moobaylka, iyo Daacadnimada

Kharashka suuqgeynta ee shirkadaha waaweyn ee safarka internetka ayaa sii kordhay rubuci labaad, inkastoo ay jiraan calaamado muujinaya in kala duwanaanshaha kharashaadka si dhab ah loo qaadanayo.

Maalgashiga iibka iyo suuqgeynta ee shirkadaha sida Airbnb, Booking Holdings, Expedia Group iyo Trip.com Group ayaa sannadba sannadka ka dambeeya kordhay rubuci labaad. Kharashka suuqgeynta ee baaxadda leh, oo wadartiisu tahay $4.6 bilyan rubuci labaad marka la barbar dhigo $4.2 bilyan sannadkii sannadkii, wuxuu u adeegaa cabbiraadda tartanka ba'an ee suuqa iyo dhererka ay hay'adaha safarka ee internetka sii wadaan inay macaamiisha ku riixaan marin-haweedka ugu sarreeya.

Airbnb waxay ku bixisay $573 milyan iibka iyo suuqgeynta, taasoo ka dhigan qiyaastii 21% dakhliga iyo kor u kaca $486 milyan rubuci labaad ee 2023. Intii lagu jiray wicitaankii dakhliga rubuclaha ahaa, madaxa maaliyadda Ellie Mertz ayaa ka hadashay kororka sii kordhaya ee suuqgeynta waxqabadka waxayna sheegtay in shirkaddu ay ilaalinayso "waxtarka aadka u sarreeya."

Barnaamijka hoyga ayaa sidoo kale sheegay inuu filayo kororka kharashka suuqgeynta inuu ka sarreeyo kororka dakhliga rubuci saddexaad iyadoo la filayo inuu ku fido dalal cusub, oo ay ku jiraan Colombia, Peru, Argentina iyo Chile.

Dhanka kale, Booking Holdings, ayaa soo warisay wadarta kharashka suuqgeynta ee rubuci labaad ee $1.9 bilyan, taasoo kor u kacday wax yar sannadkii marka loo eego $1.8 bilyan oo ka dhigan 32% dakhliga. Madaxweynaha iyo madaxa shirkadda Glenn Fogel ayaa iftiimiyay istaraatiijiyaddooda suuqgeynta baraha bulshada inay tahay meel ay shirkaddu ku kordhinayso kharashka.

Fogel ayaa sidoo kale taabtay kororka tirada dadka safarka ah ee firfircoon wuxuuna sheegay in dadka safarka ah ee soo noqnoqda ay si xawli ah ugu kordhayaan Ballansashada.

"Marka laga hadlayo dhaqanka ballansashada tooska ah, waxaan ku faraxsanahay inaan aragno in kanaalka ballansashada tooska ah uu sii wado inuu si ka dhakhso badan u koro habeennada qolka ee laga helo kanaallada suuqgeynta lacagta lagu bixiyo," ayuu yiri.

Shirkadda Expedia Group, kharashka suuqgeyntu wuxuu kordhay 14% ilaa $1.8 bilyan rubuci labaad, taasoo ka dhigan waqooyiga 50% dakhliga shirkadda, taasoo ka badan 47% rubuci labaad ee 2023. Madaxa maaliyadda Julie Whalen ayaa sharraxday inay hoos u dhigtay kharashyada suuqgeynta sannadkii hore iyadoo dhammaystirtay shaqada tikniyoolajiyadeed waxayna bilowday barnaamijka daacadnimada One Key. Shirkaddu waxay sheegtay in tallaabadani ay saameysay Vrbo, taasoo la macno ah "kor u kac la qorsheeyay oo ku yimid kharashka suuqgeynta" ee summada iyo suuqyada caalamiga ah sanadkan.

Bayaan dakhli ah, madaxa shirkadda Ariane Gorin ayaa sheegay in shirkaddu ay "qalliin ku sameyneyso aqoonsashada waxyaabaha keena dhaqanka soo noqnoqda marka lagu daro daacadnimada iyo isticmaalka abka, ha ahaato gubista One Key Cash ama qaadashada alaabada [sirdoonka macmalka ah] sida saadaasha qiimaha."

Waxay intaas ku dartay in shirkaddu ay raadinayso fursado dheeraad ah oo ay "ku maareyso kharashka suuqgeynta."

Kooxda Trip.com waxay sidoo kale kordhisay kharashkeeda iibka iyo suuqgeynta rubuci labaad iyadoo shirkadda OTA ee fadhigeedu yahay Shiinaha ay maalgelinayso $390 milyan, taasoo ah koror 20% ah sannadkiiba. Tiradani waxay u dhigantay qiyaastii 22% dakhliga, shirkadduna waxay hoos u dhigtay kor u qaadista hawlaha suuqgeynta si ay "u kiciso kobaca ganacsiga," gaar ahaan OTA-da caalamiga ah.

Iyada oo la jaanqaadaysa istaraatiijiyadda OTA-yada kale, shirkaddu waxay sheegtay inay sii waddo "diiradda saarista istaraatiijiyadeenna ugu horreysa ee moobaylka." Waxay intaas ku dartay in 65% macaamillada ku jira madal caalami ah ee OTA ay ka yimaadaan madal moobayl, taasoo kor u kacday ilaa 75% Aasiya.

Intii lagu jiray wicitaan dakhli, madaxa maaliyadda Cindy Wang ayaa sheegtay in mugga macaamil ganacsiyeedka ka imanaya kanaalka moobaylka uu "naga caawin doono inaan yeelanno awood xooggan, gaar ahaan kharashyada iibka [iyo] suuqgeynta muddada dheer."